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Biggest Mistakes made by Authors while promoting their books revealed by Abhishek Kapoor, Abhinav Shukla, Amrita Singh and Smilee Prashant Bhatt in an exclusive Web Story India Instagram Live

“The biggest mistake made by an author is when an author who is not from a marketing background decides to create the strategy for the promotion of his/her book,” said international Bestselling Author Abhishek Kapoor to start the exclusive Instagram Live event by Web Story India.

The show, titled MISTAKES THAT AUTHORS MAKE WHILE PROMOTING THEIR BOOKS focused on how to create better strategies to market a book. The guests included International Bestselling Author and trendsetter in the marketing and PR industry, AUTHOR ABHISHEK KAPOOR, Marketing Guru and Founder of Collabadda, ABHINAV SHUKLA. The show that also featured popular book blogger AMRITA SINGH was hosted by the very talented writer and content executive SMILEE PRASHANT BHATT. Abhinav Shukla, Abhishek Kapoor, Smilee Prashant Bhatt and Amrita Singh went live on Instagram to conduct the Book Marketing Masterclass!

“Influencer Marketing has certainly emerged as one of the most trending strategies for brands to gain visibility as well as reach people through their trusted face,” explained Author and Marketing Trendsetter Abhishek Kapoor, as he added, “Viral Marketing and Youth Marketing are also the key aspects in a good book marketing strategy.”

He went on to share about his own books THE SELFISH BETRAYALS AND THE PRIDE OF T20 CRICKET. The concept behind the names, the experience and journey of writing international bestsellers was indeed very inspirational for all the viewers.

“It’s very important to connect with other authors and publishers and follow what they are doing,” said Abhinav Shukla. He also stated that hiring a book marketing agency is certainly a good way to help boost the overall publicity of the book. He revealed about his upcoming book, stressed on the fact that if a person mimics his style, then that person may not be able to get as much success as him. “Originality is the key to Creativity.”

“I don’t consider the person who promotes brands on all his/her posts to be an influencer. Why would anyone follow you if you just promote brands? Nobody is interested. Unless you provide something valuable and helpful to the people through your content, you are not a good influencer,” said Abhishek as he went on to name Yog Guru and business tycoon Baba Ramdev as one of the influencers from the real world. 

“Influencers are the one who influence people in the real sense of the word. Anyone can copy the idea and content from others, but what’s the unique selling point then?,” said Abhinav. He also shared an example of a YouTube channel having 190k+ subscribers but millions of views on all their videos.

The event, which was hosted by Smilee through the Web Story India page, was a smash hit.

Watch the entire video here:


Know the key people:

Abhishek Kapoor – Author, Entrepreneur, Trendsetter in Marketing and PR Industry

Abhishek Kapoor aka Author Abhishek Kapoor is an International Bestselling Author, award winning serial entrepreneur, a verified music producer, a filmmaker, trendsetter in the marketing and PR industry and an eminent and zealous business person. He is known for International Bestselling books The Pride of t20 cricket and The Selfish Betrayals. Recently, the global literary sensation and world record holder Ka’Ron Gaines penned a book about Abhishek Kapoor, referring to him as the brother he hasn’t met yet. Another book titled Abhishek Kapoor: The Definition of Honesty has been written about him by Agnibho Mitra.

Smilee Prashant Bhatt – Writer and Content Executive

Smilee Prashant Bhatt (born 7th April 2006) . 

She is 16 years old,she started writing three years back,until now she has written 100+ poems,microtales,short stories and all the other genres. Her loneliness inspired her to write. 

She has been co-author of 100+ anthologies. 

She has compiled 6 anthologies.

She is the Content Executive of Digital Golgappa She is the Main Team supervisor of Pixie and Pexels Publication House.

She has been featured in Africa’s magazine named as Classico Opine and has been featured in Diaspora times global which is a weekly newspaper.

She is the Applause Awardee of the year 2021, and she has also been awarded as the most phenomenal epitome of revolutionary initiatives and changes by AwardsARC, has been awarded Mahadevi Verma Sahitya Shiromani by Cherry Book Awards and has been awarded as the Writer of the year 2021 by Be Star Studios. 

She has a community named as The Powerful Teenagers which is made for helping teenagers with all their problems.

She is also the co-founder of a small biz named as Queencyetic.

 Smilee is liked by everyone and hopes that her writings will be loved by the readers. 

  She has a writing page on instagram :

    @lookingfortheproperway_ & @aesthete_queency

       You can follow her for reading some of her amazing poems and write-ups. You can also search her name on Google as *Smilee Prashant Bhatt* all her social media accounts will appear.

Abhinav Shukla

Abhinav Shukla is a Marketing Guru and popular Indian entrepreneur. He is the founder of Collabadda, the world of collaborations for influencers in India. He is known for his contribution to the society through his foundation Ayushka, and is currently based in Delhi. Influencer Marketing, Youth Marketing, Collaborations, Twitter Marketing, Meme Marketing are some of his areas of expertise. 

Amrita Singh

Amrita is an avid bibliomaniac, book reviewer, compiler, and nano influencer. She reviewed 100+ books within a shorter time. She is working on Content Creation, PR, Strategy, and Campaign management. Holds A Master Degree In English Literature. Her writing was published in the national level magazine. She loved Writing and Expressing her thoughts through poetry and quotes

She fetched a chance to become a co-author of the anthology book and working on few anthologies, She is also a published writer. Winner, of the title future star in the category of the best book reviewer organized by Cherry Book Awards. Also, obtain the Achievers Award of the year 2021 in the category Poet, Writer, Book Reviewer.

You can find her on Twitter, Facebook, Goodreads and Instagram at @artistic_.amy 

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